Idox plc (Digital Transformation)

Led the groupwide marketing team through a period of business transformation (to new SaaS and AI solutions) - repositioning the business and driving commercial growth.

Markets: Government, Land & Property, Engineering, Built Environment, Health & Social Care.

Key aspects:

• New, single brand consolidating 15 legacy entities into one.

• Global digital strategy

• New demand generation systems

• New CRM, Automation, AI

• Integrating new acquisitions

• Team restructure/investment in people

Commercial Impact:

• 20% sales increase

• ARR up from 49% - 58%

• Brand perception - significant shift in quality score

QinetiQ plc

Transformed the approach to marketing at a critical time of change in one of the UK’s leading defence businesses.

Simplified and unified complex propositions (Cyber security, Novel technologies and Test & Evaluation) into one group narrative and aided selling processes for major, global contracts.

Healthcare film

Idox in Property

Led the launch of a new hospital supported by £160 million of private equity investment.

Planned a unique, highly differentiated campaign centred on Consultant expertise and exceptional care.

The consumer-led approach was linked to NHS procurement systems, KIMS sales teams, the PMI business, and new product development in Private Pay.

The launch was highly successful at establishing KIMS in the South East of England and led to its subsequent acquisition by Lyca Healthcare.

Idox in Engineering

KIMS Hospital

48 sheet posters