Idox plc

Led a full-scale marketing transformation, focusing on SaaS and digital transformation, through a business turnaround.

This involved developing a new brand, development of plans for a diverse product portfolio and new go-to-market strategies.

Healthcare film

Led the launch of a new hospital supported by £160 million of private equity investment.

Planned a unique, highly differentiated campaign centred on Consultant expertise and exceptional care.

The consumer-led approach was linked to NHS procurement systems, KIMS sales teams, the PMI business, and new product development in Private Pay.

The launch was highly successful at establishing KIMS in the South East of England and led to its subsequent acquisition by Lyca Healthcare.

Care UK

To address the changes in NHS buying, Care UK needed a new growth strategy for its elective treatment centres.

I was appointed to lead a team of sales and marketing specialists through a period of transformation and to develop a more effective approach that drove an increase in referrals from GP’s and Commissioners.

Central to the strategy was turning advanced data intelligence into a competitive advantage, building detailed market heat maps, analysing referral patterns, and aligning propositions to demonstrate value clearly. This was supported by targeted sales programmes with enhanced CRM, precise local advertising tailored to patient needs near GP surgeries, and a suite of new digital tools. The outcome was a measurable 12% uplift in sales.

KIMS Hospital

Health education videos - driving interest

48 sheet posters

Detailed analysis across UK/geos

Sales support tools